About: Weddington Way is a collaborative shopping experience for wedding parties and the fastest growing e-commerce business in the $100 billion wedding industry. At Weddington Way, bridal parties can browse the largest assortment of bridal party fashion available online and share and discuss products in a virtual showroom.

My role, at Weddington Way started off with designing simple infographics, email designs, assisted with photoshoots, design social media posts, created promotional banners, and printed materials. From being at Weddington Way, I grew a love for coding, and so I started to take beginner classes to learn how to code in HTML which allowed me to have better knowledge on how to code emails and simple landing pages. My best achievement at Weddington Way was taking ownership on all of the digital design works from emailing millions of customers to coming up with every promotional theme.


Project: Summer Sale 2016
Work includes: Email designs, mobile friendly and desktop promotional imagery, printed poster for in-store promotion


Project: Easter Promotion
Work includes: Email designs, mobile friendly and desktop promotional imagery, printed poster for in-store promotion


Project: Wedding Season Sale
Work includes: Email designs, mobile friendly and desktop promotional imagery, printed poster for in-store promotion


Project: May Sale Promotion
Work includes: Email designs, mobile friendly and desktop promotional imagery/gif, printed poster for in-store promotion


Project: Mid-May Sale Promotion
Work includes: Email designs, mobile friendly and desktop promotional imagery, printed poster for in-store promotion, and photo retouching


Project: Fourth of July Sale Promotion
Work includes: Email designs, mobile friendly and desktop promotional imagery, printed poster for in-store promotion.


Project: Weddington Way x Blue Print Registry
Work includes: Collaborated with Blue Print Registry to create a mobile and desktop email design. 


Project: Sample Sale
Work includes: Coming up with a concept for our sample sale. The theme I chose was, "Going, Going, Gone." Hence the image of the donut being eaten.


Project: Miscellaneous email designs
Work includes: Assisted photoshoot on new products (glitter dresses and robes), laying out email designs to send out to customers, extended knowledge on using marketing software (Marketo, Facebook, Instagram), and coming up with copy.

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Project: Opening of WW LovePopShop in NYC
Work includes: Print design for a flyer debuting the opening of WW LovePopShop in NYC


Project: Infographic for "The Economics of Being a Bridesmaid"
Work includes: Designing an infographic for PR to educate customers on how much it is to be a bridesmaid.

The more you know.